The circus has to make money to keep its clowns clowning.
Coming out of the pandemic, Cirque du Soleil was in trouble.
After filing for bankruptcy protection in 2020, Cirque decided it had to be more than just a circus.
It wanted to be a brand, something that could sell perfumes, sunglasses, tote bags and video games.
So over the past year the circus brought in consultants, which yielded months of meetings peppered with phrases like these.
Persons:
Seuss, —, Cirque, ”
Organizations:
downer